White River Running Company (WRRC) is a running specialty store located in Columbus, Indiana that is locally owned and operated by a husband and wife team that are both actively involved in the community. WRRC was created by taking the positive aspects of retail stores and offering outstanding customer service. Our objective is having a purpose in our community and always paying close attention to detail.
Our Mission
Our mission is to provide the highest quality customer service in the local industry, ensure that each customer receives a gait evaluation fit test to ensure proper shoe fit, and play an integral part in the community. We work to achieve these by offering personalized information, motivation, and inspiration.